Deep Dive into Pass_by Foot Traffic Data
In October 2023, Dewey announced a strategic partnership with pass_by, an AI-powered geospatial intelligence platform, to provide academic researchers with access to comprehensive foot traffic data across the United States. This collaboration integrates pass_by's dataset—encompassing over 3 million points of interest (POIs), 7,000 brands, and 6 billion daily data points—into Dewey's subscription-based platform, facilitating research into consumer behavior, mobility trends, and urban dynamics .
pass_by's data stands out due to its rigorous ground truth verification, ensuring that the insights derived are both accurate and reflective of real-world conditions. By leveraging advanced AI and machine learning algorithms, pass_by not only collects data but also analyzes and predicts patterns, offering a dynamic view of consumer movements and interactions pass_by. This level of detail is invaluable for researchers examining topics ranging from retail analytics to public health.
Accessibility has often been a barrier for academics seeking high-quality mobility data. Through Dewey's platform, this partnership removes such obstacles by handling data licensing and compliance, allowing researchers to focus solely on analysis. Moreover, the dataset's privacy-compliant nature ensures ethical research practices, aligning with institutional review standards.
The integration of pass_by's data into Dewey's offerings exemplifies a commitment to advancing academic research through innovative data solutions. By providing detailed, reliable, and ethically sourced mobility data, this partnership empowers researchers to explore new dimensions in their work, fostering a deeper understanding of societal patterns and behaviors.