Seminar
Learn more about research from the University of Utah & Indiana University using SafeGraph data to understand the connection between customer loyalty and revenue.
Karen Ton of Indiana University discusses how SafeGraph data can be used to estimate customer loyalty. She presents key findings on how customer loyalty can influence persistence of company performance, spend on capital investment, and trading decisions and forecasts. Tune in to learn more about the value of customer data to managers, investors, and analysts.